How I Built This
Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. New episodes release on Mondays and Thursdays.
856 episodes 340 hours of audio 352 episodes analyzed 93 books mentioned
Most mentioned books
- 1 Nursery StyleSerena Dugan and Lily Kanter · 1× across 1 episode
- 2 The E-Myth RevisitedMichael E. Gerber · 1× across 1 episode
- 1 Built for a Better World: How Seventh Generation Pioneered a Movement That Changed the Purpose of BusinessJeffrey Hollander · 1× across 1 episode BF
- 2 Cars and Trucks and Things That GoRichard Scarry · 1× across 1 episode
- 3 Conscious CapitalismJohn Mackey · 1× across 1 episode
- 4 Funk & Wagnalls Standard EncyclopediaFunk & Wagnalls · 1× across 1 episode
- 5 Harry PotterJ.K. Rowling · 1× across 1 episode
- 6 Hello, My Name Is Awesome: How to Create Brand Names That StickAlexandra Watkins · 1× across 1 episode
- 7 How I Built ThisGuy Raz · 1× across 1 episode
- 8 No Experience Necessary: Why Betting on Yourself in Your Twenties is the Best Decision You'll Ever MakeRonan Harari · 1× across 1 episode
- 9 Nursery StyleSerena Dugan and Lily Kanter · 1× across 1 episode
- 10 Obviously AwesomeApril Dunford · 1× across 1 episode
- 11 Pets Are FamilyErica Sinner · 1× across 1 episode PA
- 12 The BibleVarious Authors - Compiled by Mark T · 1× across 1 episode
- 13 The Birth of a BrandBrian Smith · 1× across 1 episode
- 14 The E-Myth RevisitedMichael E. Gerber · 1× across 1 episode
- 15 The Great Crash, 1929John Kenneth Galbraith · 1× across 1 episode
- 16 The Hard Thing About Hard ThingsBen Horowitz · 1× across 1 episode
- 17 The Innovator's DilemmaClayton Christensen · 1× across 1 episode
- 1 The 4-Hour WorkweekTimothy Ferriss · 3× across 3 episodes
- 2 Ego Is the EnemyRyan Holiday · 2× across 2 episodes
- 3 The BibleVarious Authors - Compiled by Mark T · 2× across 2 episodes
- 4 The Lean StartupEric Ries · 2× across 2 episodes
- 5 10 Real SATsCollege Board · 1× across 1 episode
- 6 10% HappierDan Harris · 1× across 1 episode
- 7 A Truck Full of MoneyTracy Kidder · 1× across 1 episode
- 8 Against All GrainDanielle Walker · 1× across 1 episode
- 9 Alcoholics Anonymous: The Story of How More Than One Hundred Men Have Recovered from AlcoholismBill Wilson · 1× across 1 episode
- 10 All Marketers Are LiarsSeth Godin · 1× across 1 episode
- 11 American FlannelSteven Kurutz · 1× across 1 episode
- 12 Amusing Ourselves to DeathNeil Postman · 1× across 1 episode
- 13 Beyond DisruptionRenee Mauborgne · 1× across 1 episode
- 14 BibleVarious · 1× across 1 episode
- 15 Blue Ocean ShiftRenee Mauborgne · 1× across 1 episode
- 16 Blue Ocean StrategyW. Chan Kim and Renée Mauborgne · 1× across 1 episode
- 17 Book of MormonJoseph Smith · 1× across 1 episode
- 18 Bowling AloneRobert Putnam · 1× across 1 episode
- 19 Breaking the Vicious CycleElaine Gottschall · 1× across 1 episode
- 20 Brewing Up a BusinessSam Calagione · 1× across 1 episode
- 21 Built for a Better World: How Seventh Generation Pioneered a Movement That Changed the Purpose of BusinessJeffrey Hollander · 1× across 1 episode BF
- 22 Burn RateAndy Dunn · 1× across 1 episode
- 23 Cars and Trucks and Things That GoRichard Scarry · 1× across 1 episode
- 24 Conscious CapitalismJohn Mackey · 1× across 1 episode
- 25 Daring GreatlyBrené Brown · 1× across 1 episode
- 26 Doing Business on the InternetUnknown · 1× across 1 episode
- 27 EcclesiastesUnknown · 1× across 1 episode
- 28 Europe Through the Back DoorRick Steves · 1× across 1 episode
- 29 Europe on $5 a DayArthur Frommer · 1× across 1 episode
- 30 FoundationIsaac Asimov · 1× across 1 episode
- 31 Friday Night Lights: A Town, a Team, a DreamH. G. Bissinger · 1× across 1 episode
- 32 Funk & Wagnalls Standard EncyclopediaFunk & Wagnalls · 1× across 1 episode
- 33 Good to GreatJim Collins · 1× across 1 episode
- 34 HTML for DummiesEd Tittel · 1× across 1 episode
- 35 Happy Wives ClubFawn Weaver · 1× across 1 episode
- 36 Harry PotterJ.K. Rowling · 1× across 1 episode
- 37 Healthy in a HurryDanielle Walker · 1× across 1 episode
- 38 Hello, My Name Is Awesome: How to Create Brand Names That StickAlexandra Watkins · 1× across 1 episode
- 39 Hidden PotentialAdam Grant · 1× across 1 episode
- 40 HomebodyJoanna Gaines · 1× across 1 episode
- 41 How I Built ThisGuy Raz · 1× across 1 episode
- 42 I Am InvincibleNorma Kamali · 1× across 1 episode
- 43 Ikigai: The Japanese Secret to a Long and Happy LifeHéctor García and Francesc Miralles · 1× across 1 episode
- 44 It Starts with FoodMelissa Urban and Dallas Hartwig · 1× across 1 episode
- 45 Jack Daniel's LegacyUnknown · 1× across 1 episode
- 46 Made in AmericaSam Walton · 1× across 1 episode
- 47 Moby-DickHerman Melville · 1× across 1 episode
- 48 Monkey Business: Swinging Through the Wall Street JungleJohn Rolfe and Peter Troob · 1× across 1 episode
- 49 Nineteen Eighty-FourGeorge Orwell · 1× across 1 episode
- 50 No Experience Necessary: Why Betting on Yourself in Your Twenties is the Best Decision You'll Ever MakeRonan Harari · 1× across 1 episode
- 51 Nursery StyleSerena Dugan and Lily Kanter · 1× across 1 episode
- 52 Obviously AwesomeApril Dunford · 1× across 1 episode
- 53 Pets Are FamilyErica Sinner · 1× across 1 episode PA
- 54 Purple Cow: Transform Your Business by Being RemarkableSeth Godin · 1× across 1 episode
- 55 Raising the BarGary Erickson · 1× across 1 episode
- 56 Rich Dad Poor DadRobert Kiyosaki · 1× across 1 episode
- 57 Subway ArtMartha Cooper and Henry Chalfant · 1× across 1 episode
- 58 Super FandomZoe Freid Blair · 1× across 1 episode SF
- 59 Superfandom: How Our Obsessions Are Changing What We Buy and Who We AreZoe Fraade-Blanar · 1× across 1 episode
- 60 Swoosh: The Unauthorized Story of NikeJ.B. Strasser and Laurie Becklund · 1× across 1 episode
- 61 Teach Your Child to Read in 100 Easy LessonsSigmund Engelmann, Phyllis Haddox, and Elaine Bruner · 1× across 1 episode
- 62 The Age of Spiritual MachinesRay Kurzweil · 1× across 1 episode
- 63 The AlchemistPaulo Coelho · 1× across 1 episode
- 64 The Birth of a BrandBrian Smith · 1× across 1 episode
- 65 The Book of Mythicality: A Field Guide to Curiosity, Creativity, and TomfooleryRhett McLaughlin and Link Neal · 1× across 1 episode
- 66 The Book of SaintsAugustine Benedictnde Ramackers (or St. Augustine's Abbey, Ramsgate) · 1× across 1 episode
- 67 The E-Myth RevisitedMichael E. Gerber · 1× across 1 episode
- 68 The Founders MentalityChris Zook · 1× across 1 episode
- 69 The FountainheadAyn Rand · 1× across 1 episode
- 70 The Great Crash, 1929John Kenneth Galbraith · 1× across 1 episode
- 71 The Hard Thing About Hard ThingsBen Horowitz · 1× across 1 episode
- 72 The IKEA StoryUnknown · 1× across 1 episode
- 73 The Innovator's DilemmaClayton Christensen · 1× across 1 episode
- 74 The Joy of HomebrewingCharlie Papasian · 1× across 1 episode
- 75 The Logic That God ExistsBobby Trussell · 1× across 1 episode
- 76 The New Whole30Melissa Urban · 1× across 1 episode
- 77 The Paleo DietLoren Cordain · 1× across 1 episode
- 78 The Paleo ManifestoJohn Durant · 1× across 1 episode
- 79 The People's InternetJessica Alinga · 1× across 1 episode
- 80 The Power of Positive ThinkingNorman Vincent Peale · 1× across 1 episode
- 81 The Primal BlueprintMark Sisson · 1× across 1 episode
- 82 The Relaxation ResponseHerbert Benson · 1× across 1 episode
- 83 The Sports GeneDavid Epstein · 1× across 1 episode
- 84 The Whole30Melissa Urban and Dallas Hartwig · 1× across 1 episode
- 85 The Years of Lyndon JohnsonRobert Caro · 1× across 1 episode
- 86 Think and Grow RichNapoleon Hill · 1× across 1 episode
- 87 Thomas Register of American ManufacturersThomas Publishing Company · 1× across 1 episode
- 88 Travel as a Political ActRick Steves · 1× across 1 episode
- 89 Vagabonding: An Uncommon Guide to the Art of Long-Term World TravelRolf Potts · 1× across 1 episode
- 90 War and PeaceLeo Tolstoy · 1× across 1 episode
- 91 What Color Is Your Parachute?Richard Nelson Bolles · 1× across 1 episode
- 92 When Bad Things Happen to Good PeopleHarold S. Kushner · 1× across 1 episode
- 93 Wow in the WorldGuy Raz · 1× across 1 episode
Serena & Lily: Serena Dugan and Lily Kanter. They Built a $20M Brand—Then One Investor Almost Destroyed It
0:00 / 75:44
Nursery Style
Serena Dugan and Lily Kanter
years later kate spade wrote the ford to a book written by serena and lily called nursery style ▶ tap to play from here
Advice Line with Chris Riccobono of UNTUCKit
0:00 / 46:21
Sweetwater: Chuck Surack. How a Customer Service Strategy Built a Billion Dollar Online Pro Audio and Music Company.
0:00 / 72:21
Advice Line with Curt Richardson of OtterBox
0:00 / 41:46
The E-Myth Revisited
Michael E. Gerber
until he came across a book called the emyth ▶ tap to play from here
Toast: Aman Narang. How a Long Wait for the Dinner Check Launched a $2 Billion Business.
0:00 / 51:03
Advice Line with Kenneth Cole
0:00 / 45:35
Sun Bum: Tom Rinks. The Secrets of a Master Brand Builder (2023)
0:00 / 75:34
Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025)
0:00 / 48:52
Catalina Crunch: Krishna Kaliannan. From Homemade Keto Cocoa Puffs to Breakfast Aisle Breakthrough
0:00 / 63:57
Advice Line with Ronnen Harary of Spin Master/PAW Patrol
0:00 / 43:26
No Experience Necessary: Why Betting on Yourself in Your Twenties is the Best Decision You'll Ever Make
Ronan Harari
yeah it's called no experience necessary why betting on yourself in your twenties is the best decision you'll ever make ▶ tap to play from here
e.l.f. Cosmetics: Joey Shamah. The Dollar Store Formula That Built a Cosmetics Giant
0:00 / 74:49
Advice Line with Susan Griffin-Black of EO Products
0:00 / 43:38
STARR Restaurants: Stephen Starr. How a Non-Foodie Built Thriving Restaurants on Gut Instinct
0:00 / 74:00
Advice Line with Shazi Visram of Happy Family Organics
0:00 / 45:03
Build-A-Bear: Maxine Clark. A Former Shoe Executive Launches a Stuffed Animal Empire
0:00 / 64:04
Harry Potter
J.K. Rowling
when you walked over to the book department it would say did you enjoy harry potter ▶ tap to play from here
Advice Line with Christina Tosi of Milk Bar
0:00 / 45:17
Shopify: Tobias Lütke. How a snowboarder built a $150 billion business (2019)
0:00 / 58:48
Advice Line with Tim Ferriss (August 2025)
0:00 / 47:25
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.
0:00 / 88:23
Advice Line with Jeffrey Hollender of Seventh Generation
0:00 / 46:05
BF
Built for a Better World: How Seventh Generation Pioneered a Movement That Changed the Purpose of Business
Jeffrey Hollander
you just uh have re recently put a book out about your story called built for a better world how seventh generation pioneered a movement that changed the purpose of business ▶ tap to play from here
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