Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World
Frederick Allen · 1994
Where it's mentioned
Coca-Cola
Acquired · Nov 2025 · 17:22
“the book i was reading which is called secret formula it's a great book on the history of coca cola that had access to all the corporate archives ” ▶ tap to hear this moment · 6s
We value your privacy
Bookmenti uses a small set of cookies. Essential ones make the site work, like remembering the choice you make right here. Analytics cookies help us understand which pages help people find books, so we can improve the site. We show no ads and never sell data.
You can change or withdraw your choice at any time via "Cookie settings" in the footer.